Welcome to Stafford Press

Art Specs

Our goal is to process your order as quickly and accurately as possible. In order to meet that goal, please confirm that any artwork supplied to Stafford Press complies to the following specifications. Extra charges will be applied to any artwork that requires alterations in our office.

Software Compatibility
Our preferred platform is the Apple Macintosh. We prefer files to be prepared in Macromedia FreeHand or Adobe Illustrator. We have the ability to accept files in Adobe Photoshop, Adobe InDesign, QuarkXPress, Adobe PageMaker and CorelDraw. Be sure to send any graphics and fonts used in the file separately, do not embed graphics or fonts in file, keep them as a separate link. You must send laser printouts showing correct layout, placement of linked graphics and color separations.


Fonts
Send all fonts used in your artwork. If you are unable to send us fonts, convert type to paths or outlines before sending us your art.


Digital Media
We can accept the following media: CD-ROM, 3.5" floppies; 100 mb & 250mb Zip disks. Label all disks/cartridges with your company name and include a printed directory of contents. Make all compressed files self-extracting.


Documentation
When you send us a disk with new art be sure to include a print out of what you expect your job to look like. Make sure all proofs provided to us are the latest and final version of file. If you email artwork to us, please fax or mail a print out to our office.


E-mail
We can accept files via e-mail.

◦ address e-mail to prepress@staffordpress.com

◦ use your e-mail software's attachment option to specify which files are to be uploaded with your e-mail message.

 

Proofs
Stafford Press provides the following proofs:

◦ Black and white proof - no charge

◦ Color Ink Jet proof - no charge

◦ Color corrected files require color proofs.

◦ Rainbow and Matchprint proofs are available at an additional cost.

◦ If you supply a proof to Stafford Press that was done outside of our office, we also require a color proof to be created at our office and signed-off by customer.

 

Design Tips

  • On small type sizes (4 to 8 point) use boldface SanSerif fonts. Make sure "TM" and "®" marks are large and bold enough to reproduce in a readable manner. Pay attention to symbols embedded in placed graphics that have been reduced. Make sure type styles have been applied properly, avoid using pseudo fonts. Align columns/text by using tabs, not the spacebar.
  • No hairline or smaller lines/rules. All lines need to be 1/2 point minimum. If original art is to be downsized be sure rules are large enough to be at least 1/2 point after reduction.
  • Define all colors as process or spot (do not use RGB colors) all unused colors need to be deleted from color palatte (this includes placed EPS files created in Illustrator & Freehand. Spot colors need to carry their proper Pantone (PMS) designation. Colors that have been used to designate special colors need to be named to reflect the color as they will print (i.e. a color showing where gold foil is to imprint should be named "gold foil").
  • Do not use RGB files, convert files to CMYK before sending to our office. Make sure all linked files sent to us are high resolution, minimum 300 dpi.
  • Images should be cropped, scaled, and rotated in native application prior to placement. (For example: an original 6" x 5", 300 dpi, 4 mb Photoshop image where only a 1" square portion is used in final art. Image should be cropped to 1" square in Photoshop before placement into art file. The smaller file this creates will speed up proofing and imagesetting, along with reducing chances for postscript errors.
  • Set all colors to knockout, Stafford Press will set all overprints and traps in our office.
  • Screens may range from 100% to a minimum of 3%. Any screens that run below 3% may not reproduce correctly nor look as you planned on the final printed label.
  • Be very careful with gradient screens to make sure all colors in the gradient have at least 3% screen value throughout the entire gradient screen.
  • Do not overdo use of gradient screens. Too many screens side-by-side and overlapping each other not only may look awkward, but can lead to postscript errors in imagesetting delaying printing of your label or making your art unusable.
  • If at all possible use gradient screens rather than blends.
  • What line screen do you want? 120, 133 or 150 LPI
  • NO "WHITE OUT"! Unwanted items need to be deleted, not covered with a white box. This includes flaws in scans and eps files, they should be cleaned up before being placed in artwork.
  • If you are sending one color images for us to scan, PLEASE DO NOT SEND FILM or TRANSPARENCIES. We need clean black and white art, preferably oversized.
  • Does the customer have the rights to all copyrightable material?
  • Is this job a repeat of one we have done previously? Are there minor changes only?
  • Please contact the Food and Drug Administration for necessary requirements needed for your particular application.
  • Maintain 1/16" margin from dieline for all art, unless it is an intentional bleed.
  • Proofs need to be properly marked - identifying linked images, color specifications, and typefaces. Include a dieline or registration marks on your proof to ensure proper positioning on final printed label.

All proofs need to be 100% size in color if possible. Black & white proofs need to be printed with "print colors as gray" option turned on.


PLEASE NOTE: Artwork created in Microsoft Publisher, Microsoft Word, or other word processing applications are not acceptable and will incur additional charges.